About the journal
Aims and scope
JBBS connects research on organizations, people and sustainable development. It welcomes work that makes a clear scholarly contribution and speaks to decisions in practice.
Journal focus
The Journal of Business, Behavior & Sustainability brings together business sciences, behavioral studies and sustainability research. The journal's scope includes work that explains how decisions by firms, consumers, leaders and institutions affect economic, social and environmental outcomes.
JBBS welcomes original empirical research, systematic and bibliometric reviews, meta-analyses, conceptual contributions and methodologically strong case-based studies. Quantitative, qualitative and mixed-methods approaches can fit when the research question, methods and contribution are clear.
Subject areas
Business & management
Strategy, organizational behavior, entrepreneurship, corporate governance, human resource management and international business.
Consumer & human behavior
Consumer psychology, decision making, social norms, behavioral economics and public policy.
Sustainability & development
Responsible consumption, green marketing, circular economy, ESG, CSR and sustainable entrepreneurship.
Technology & innovation
Artificial intelligence, digital marketing, fintech, platforms and technology driven transformation.
Tourism & hospitality
Destination marketing, hospitality, service quality, tourism experiences and tourism sustainability.
Marketing & branding
Brand equity, relationship and service marketing, customer loyalty and consumer engagement.
Journal profile
| Title | Journal of Business, Behavior & Sustainability (JBBS) |
| Publication status | Inaugural issue in preparation |
| Peer review | Double-blind peer review planned; full process to be confirmed before editorial decisions |
| Reader access | Open access intended; final license and rights terms to be confirmed |
| ISSN and publisher | Details will be displayed when confirmed |